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An Architect advises a site developer to embed the Adobe Launch script in the <head> and to place the data layer before the closing
During testing, an Adobe Analytics page view call fires successfully. Several Adobe variables are not defined in the call. The embedded Launch script and the data layer are implemented correctly per the Architect's specifications.
What should the Architect do to resolve the issue?
Move the data layer to before the Adobe Launch script in the <head>.
Move the data layer just before the tag.
Move the data layer to after the Adobe Launch script in the <head>.
Move the data layer just before the
An Architect is using dynamic variables in an Adobe Analytics implementation. eVar32 is used to collect the current page URL.
Which syntax should be used?
An Architect is unable to analyze all internal search terms for the previous month because 15% of the internal search terms fall into "(low traffic)".
Which two extraction methods will show all search terms? (Choose two.)
A Solution Design Reference (SDR) is built for architectsite.com. The site has the following business requirements:
• Report on newsletter sign-up attempts (event1) by URL
• View the user journey through the site by page name
• Track which site section successful newsletter sign-ups (event2) occur
Which query string parameters must be seen in the network request to meet the requirements?
A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard is
updated weekly.
Which method should an Architect use to extract the data to be used with the dashboard?
A company develops a new website using a Single Page Application framework. A data layer variable called dataLayer.url is updated with the correct URL when each state change happens.
Which variable should the Architect map to dataLayer.url?
An Architect has defined the following tracking specifications:
• A userlD variable must be set in the data layer
• The userlD value must be mapped to eVar5
• The userlD value must be used as the Adobe visitor identification method.
The tagging engineer confirms that Adobe Launch is configured as requested.
An Analyst notices that the eVar5 report is not being populated.
The Architect can see that the userlD data object is populated in the data layer after the page loads.
What is causing this problem?
An Architect needs to create a segment of users that started a visit from a campaign and completed an order.
A specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page.
What should the Architect use to meet the requirements?
A customer launches a new checkout flow that includes all checkout steps in a Single Page Application.
The development team must be instructed on how to indicate when a user moves to the next step of the checkout flow so this information can be tracked in Adobe Analytics using Adobe Launch.
The customer wants to be able to report on each step of the checkout as different page views.
Which configuration of an Adobe Launch rule must the tagging engineer configure in Adobe Launch to meet these requirements?
While auditing the Adobe Analytics implementation, an Architect finds that the hourly unique visitor report is 3 hours behind.
What is causing this issue?
An Architect needs to update mobile data collection to comply with company and legal guidelines (GDPR, CCPA). The Architect discovers the Android version of their mobile application tracks the latitude, longitude, and iBeacon data. Tracking specific geographic data is now considered out of compliance with company guidelines, and must be updated.
Which call must be removed?
While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of "None'' visits.
Which two steps should be taken to diagnose the problem? (Choose two.)
TESTED 18 Feb 2025