Advanced-Cross-Channel Marketing Cloud Advanced Cross Channel Accredited Professional Exam Questions and Answers

immediately when the STO activity arrives

Within the first minute of next hour.

with the next hour

At the hour user engages Within the next 24hours

E-commerce point of sale features

A single customer profile that unifies data of each individual

Behavioral tracking of each visitor or customer with business context

Machine learning and Al functionality

Managing Direct mail campaigns

Language Send

Region Send

Transactional Send

Single Send

Country Send

Orchestration

Data aggregation

Unified customer profile

switched off

SMS sent to landline number

mobile is in another call

out of cellular network coverage

Low battery

send only particular number of messages in 24 hours

send only particular number of messages in a week

send only particular number of messages in 72hrs

send not more than particular number of messages in a active period.

It cannot be modified.

Data extension created by it can be modified.

Yon can use filter for entry audience segregation.

Send personalized content for each customer when they open email messages

Use aggregate daily engagement metrics to optimize content for the next day

Analyze click results to find out which assets spark the most engagement among customers

Determines how many subscribers will engage with the message.

they cannot be modified

need collect tracking code

need catalog data

Deterministic matching

Understand, decide act

Listen, Understand , Act

EMI detects how quickly the message was read

EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

EMI detects anomalies and unexpectedly low or high values andgenerates insights

EMI analyzes both batch and journey builder sends

EMI pre-determines the percentage of subscribers that will unsubscribe

hourly

daily

monthly

Biweekly

Log a support case

Use an API Call

Overwrite a subscriber's DoNotTrack settings with an import

Respond to the email with the subject line 'Begin Tracking’’

Flash Sales

Order confirmations

Password Resets

Subscription reminders

Create advertising/business account on the required and network and setup the ad account integration in MC

Set user opt in data.

There is no prerequisite as all setup is done.

Wait durations are extended by the length of time the journey was paused

Users can choose whether or not to extend Wait durations by the length of time the journey was paused

All contacts who were in Wait steps immediately proceed to the next activity

Wait durations start over for each contact

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

The new message replaces the first message only for users who no longer exist in the audience

All users receive the new message, but only if they're read the first message

Inbox message is displayed and stored in device in app message is displayed only 1 time

Inbox message is displayed once but in app message is displayed repeatedly

Inbox messages can be used only in los whereas in app message can also be used in android

up to 24 hours

up to six hours

up to one hour

up to 72 hours

Promotional

Single-send

Multi-step

Triggered

It uses the standard Salesforce Approval Process feature to route content through manual approvals.

Therearecurrently no approval workflows available.

A customer support case needs to be opened to enable the functionality.

All DM sends need to enable the‘’workflow active' settingwithin the message template.

No, this is a managed service provided by only by Salesforce.

Yes, after you have loaded your Twitter certification number.

No, the sentiment is driven by Einstein calculations.

Yes, customization options are available in Admin

Frequently used phrases in subject line

spelling and punctuation errors

emotional tone of subject line

engagement data

Deterministic matching

social networking

Houzz

Tiktok

Instagram

Twitter (X)