SAP Business Suite improves customer relationship management (CRM) through SAP CRM, which integrates customer data, automates processes, and provides analytics for enhanced customer engagement. The correct answers focus on streamlining interactions, automating sales and service, and predicting customer demand.
Streamlining customer interactions: SAP CRM consolidates customer data from multiple channels (e.g., phone, email, social media) to provide a unified view, enabling seamless interactions. The official SAP documentation states: "SAP CRM streamlines customer interactions by integrating data across all touchpoints, ensuring consistent and personalized engagement with customers."
Enabling sales and service automation: SAP CRM automates sales processes (e.g., lead management, opportunity tracking) and service processes (e.g., case management, ticketing), improving efficiency. The documentation notes: "SAP CRM enables sales and service automation, empowering organizations to manage leads, opportunities, and service requests with greater efficiency and accuracy."
Predicting customer demand using analytics: SAP CRM integrates with analytics tools like SAP Predictive Analytics to forecast customer behavior and demand, enhancing strategic decision-making. The documentation states: "With integrated analytics, SAP CRM supports predictive modeling to anticipate customer demand and optimize marketing and sales strategies."
Managing supplier networks: This is a function of SAP Ariba and SAP Business Network, not SAP CRM, which focuses on customer relationships, not supplier management.
Automating procurement approvals: This is a feature of SAP Ariba or SAP ERP Procurement, not related to customer relationship management.
The original given answer was incorrect, as it did not specify A, B, and C. The verified correct answers are A, B, and C, as they align with SAP CRM’s core functionalities in SAP Business Suite.
[References:, SAP Learning: Positioning SAP Business Suite, SAP Customer Relationship Management (CRM) Overview, SAP Predictive Analytics Guide, , ]