A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?
A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
Which action is essential to effectively begin the Data Cloud lifecycle?
A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?
A consultant is preparing to implement Data Cloud.
Which ethic should the consultant adhere to regarding customer data?
Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.
Which feature should the consultant use to solution for this use case?
Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers
Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?
A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names — such as user; contact, and subscriber — and need a standard mapping.
Which term describes the process of mapping these different schema points into a standard data model?
Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the
calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?
Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.
What should the consultant use to remove the recent customers?
Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate.
How should Cumulus Financial solve this business requirement?
During discovery, which feature should a consultant highlight for a customer who has
multiple data sources and needs to match and reconcile data about individuals into a single unified
profile?
A consultant is ingesting a list of employees from their human resources database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?
A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers
Which tool allows users to visualize and analyze unified customer data in Data Cloud?
A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?
A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance
indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?
A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.
What should the consultant highlight to address this company's business challenge?
Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions.
EME A sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data.
Which statement describes the cause of this issue?
During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?
Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?
The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.
Which features support this use case?
A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers
Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days.
In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?
When creating a segment on an individual, what is the result of using two separate
containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes
A company wants to test its marketing campaigns with different target populations.
What should the consultant adjust in the Segment Canvas interface to get different populations?
Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is smaller
than the segment count.
What is a reason for this?
When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?
Choose 2 answers
Which two dependencies need to be removed prior to disconnecting a data source?
Choose 2 answers
A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled
successfully to its linked data model object. The user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?
What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?
Which statement about Data Cloud's Web and Mobile Application Connector is true?
A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A consultant is working in a customer's Data Cloud org and is asked to delete the existing
identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers
A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?