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Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant (WI25) Questions and Answers

Questions 4

A consultant wants to ensure that every segment managed by multiple brand teams

adheres to the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

Options:

A.

Create, publish, and deploy a data kit.

B.

Create a reusable container block with common criteria.

C.

Create a nested segment.

D.

Create a segment and copy it for each brand.

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Questions 5

A customer is concerned that the consolidation rate displayed in the identity resolution is

quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the consolidation rate?

Options:

A.

Change reconciliation rules to Most Occurring.

B.

Increase the number of matching rules.

C.

Include additional attributes in the existing matching rules.

D.

Reduce the number of matching rules.

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Questions 6

What does the Source Sequence reconciliation rule do in identity resolution?

Options:

A.

Includes data from sources where the data is most frequently occurring

B.

Identifies which individual records should be merged into a unified profile by setting a priority for

specific data sources

C.

Identifies which data sources should be used in the process of reconcillation by prioritizing the

most recently updated data source

D.

Sets the priority of specific data sources when building attributes in a unified profile, such as a

first or last name

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Questions 7

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.

Which action is essential to effectively begin the Data Cloud lifecycle?

Options:

A.

Identify use cases and the required data sources and data quality.

B.

Analyze and partition the data into data spaces.

C.

Migrate the existing data into the Customer 360 Data Model.

D.

Use calculated insights determine the benefits of Data Cloud for this company.

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Questions 8

A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source.

When ingesting Case data, which field is recommended to be associated with the Event Time field?

Options:

A.

Last Modified Date

B.

Resolution Date

C.

Escalation Date

D.

Creation Date

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Questions 9

What does it mean to build a trust-based, first-party data asset?

Options:

A.

To provide transparency and security for data gathered from individuals who provide consent

for its use and receive value in exchange

B.

To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance

regulations

C.

To ensure opt-in consents are collected for all email marketing as required by law

D.

To obtain competitive data from reliable sources through interviews, surveys, and polls

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Questions 10

A consultant is preparing to implement Data Cloud.

Which ethic should the consultant adhere to regarding customer data?

Options:

A.

Allow senior leaders in the firm to access customer data for audit purposes.

B.

Collect and use all of the data to create more personalized experiences.

C.

Map sensitive data to the same DMO for ease of deletion.

D.

Carefully consider asking for sensitive data such as age, gender, or ethnicity.

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Questions 11

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

Options:

A.

Flow Orchestration

B.

Nested segments

C.

Metrics on metrics

D.

Streaming data transform

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Questions 12

A customer has a requirement to receive a notification whenever an activation fails for a

particular segment.

Which feature should the consultant use to solution for this use case?

Options:

A.

Flow

B.

Report

C.

Activation alert

D.

Dashboard

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Questions 13

Which statement is true related to batch ingestions from Salesforce CRM?

Options:

A.

When a column is added or removed, the CRM connector performs a full refresh.

B.

The CRM connector performs an incremental refresh when 600K or more deletion records are detected.

C.

The CRM connector's synchronization times can be customized to up to 15-minute intervals.

D.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

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Questions 14

Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers

Options:

A.

Delete the data from the incoming data stream and perform a full refresh.

B.

Add the Individual ID to a headerless file and use the delete from file functionality.

C.

Use Data Explorer to locate and manually remove the Individual.

D.

Use the Consent API to suppress processing and delete the Individual and related records from

source data streams.

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Questions 15

Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).

What should the consultant consider before deleting the data stream?

Options:

A.

The underlying DLO can be used in a data transform.

B.

The underlying DLO cannot be mapped to a data model object.

C.

The data stream must be associated with a data kit.

D.

The data stream can be deleted without implicitly deleting the underlying DLO.

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Questions 16

What is Data Cloud's primary value to customers?

Options:

A.

To provide a unified view of a customer and their related data

B.

To connect all systems with a golden record

C.

To create a single source of truth for all anonymous data

D.

To create personalized campaigns by listening, understanding, and acting on customer behavior

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Questions 17

A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names — such as user; contact, and subscriber — and need a standard mapping.

Which term describes the process of mapping these different schema points into a standard data model?

Options:

A.

Segment

B.

Harmonize

C.

Unify

D.

Transform

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Questions 18

What is the primary purpose of Data Cloud?

Options:

A.

Providing a golden record of a customer

B.

Managing sales cycles and opportunities

C.

Analyzing marketing data results

D.

Integrating and unifying customer data

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Questions 19

Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the

calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.

What can be included as an attribute in activation?

Options:

A.

"high net worth" (filter)

B.

"branch" (dimension) and "banking metric)

C.

"banking value" (metric)

D.

"branch" (dimension)

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Questions 20

What does the Ignore Empty Value option do in identity resolution?

Options:

A.

Ignores empty fields when running any custom match rules

B.

Ignores empty fields when running reconciliation rules

C.

Ignores Individual object records with empty fields when running identity resolution rules

D.

Ignores empty fields when running the standard match rules

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Questions 21

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

Options:

A.

Dedicated S3 data sources in Data Cloud setup

B.

Multiple S3 connectors in Data Cloud setup

C.

Dedicated S3 data sources in activation setup

D.

Separate user credentials for data stream and activation target

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Questions 22

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that

have purchased within the past 6 months. The consultant created a segment to meet this

requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within

the last week.

What should the consultant use to remove the recent customers?

Options:

A.

Batch transforms

B.

Segmentation exclude rules

C.

Related attributes

D.

Streaming insight

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Questions 23

Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate.

How should Cumulus Financial solve this business requirement?

Options:

A.

Duplicate the Individual DM0.

B.

Duplicate the Contact DLO.

C.

Create two identity resolution rules in the same data space.

D.

Use two data spaces.

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Questions 24

During discovery, which feature should a consultant highlight for a customer who has

multiple data sources and needs to match and reconcile data about individuals into a single unified

profile?

Options:

A.

Data Cleansing

B.

Harmonization

C.

Data Consolidation

D.

Identity Resolution

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Questions 25

A consultant is ingesting a list of employees from their human resources database that they want to segment on.

Which data stream category should the consultant choose when ingesting this data?

Options:

A.

Profile Data

B.

Contact Data

C.

Other Data

D.

Engagement Data

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Questions 26

A consultant is discussing the benefits of Data Cloud with a customer that has multiple

disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

Options:

A.

Data Harmonization

B.

Unified Profiles

C.

Master Data Management

D.

Data Marketplace

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Questions 27

Which tool allows users to visualize and analyze unified customer data in Data Cloud?

Options:

A.

Salesforce CLI

B.

Heroku

C.

Tableau

D.

Einstein Analytics

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Questions 28

What is the role of artificial intelligence (AI) in Data Cloud?

Options:

A.

Automating data validation

B.

Creating dynamic data-driven management dashboards

C.

Enhancing customer interactions through insights and predictions

D.

Generating email templates for use cases

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Questions 29

A customer wants to use the transactional data from their data warehouse in Data Cloud.

They are only able to export the data via an SFTP site.

How should the file be brought into Data Cloud?

Options:

A.

Ingest the file with the SFTP Connector.

B.

Ingest the file through the Cloud Storage Connector.

C.

Manually import the file using the Data Import Wizard.

D.

Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

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Questions 30

A customer wants to create segments of users based on their Customer Lifetime Value.

However, the source data that will be brought into Data Cloud does not include that key performance

indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

Options:

A.

Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B.

Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C.

Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D.

Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

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Questions 31

A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.

What should the consultant highlight to address this company's business challenge?

Options:

A.

Data Bundles

B.

Calculated Insights

C.

Identity Resolution

D.

Identity Resolution

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Questions 32

Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions.

EME A sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data.

Which statement describes the cause of this issue?

Options:

A.

The EMEA sales reps have not been assigned to the profile associated with the APAC data space.

B.

The APAC data space is not associated with any permission set.

C.

The APAC data space Is not associated with any profile.

D.

The EMEA sales reps have not been assigned to the permission set associated with the APAC data space.

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Questions 33

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Options:

A.

Harmonization

B.

Data Cleansing

C.

Data Consolidation

D.

Identity Resolution

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Questions 34

Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?

Options:

A.

Predictive troubleshooting

B.

Enhanced reporting tools

C.

Real-time data integration

D.

Automated customer service replies

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Questions 35

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.

Which features support this use case?

Options:

A.

Calculated insight and data action

B.

Calculated insight and segment

C.

Streaming insight and segment

D.

Streaming insight and data action

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Questions 36

A segment fails to refresh with the error "Segment references too many data lake objects

(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

Options:

A.

Split the segment into smaller segments.

B.

Use calculated insights in order to reduce the complexity of the segmentation query.

C.

Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D.

Space out the segment schedules to reduce DLO load.

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Questions 37

Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.

Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?

Options:

A.

CONCAT

B.

COMBIN

C.

COALE

D.

CAST

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Questions 38

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days.

In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Options:

A.

Refresh Data Stream > Identity Resolution > Calculated Insight

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Calculated Insight > Refresh Data Stream > Identity Resolution

D.

Identity Resolution > Refresh Data Stream > Calculated Insight

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Questions 39

When creating a segment on an individual, what is the result of using two separate

containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To | red

AND

GoodsProduct | Count | At Least | 1

PrimaryProductCategory | Is Equal To | shoes

Options:

A.

Individuals who purchased at least one of any red’ product and also purchased at least one pair

of ‘shoes’

B.

Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C.

Individuals who made a purchase of at least one 'red shoes’ and nothing else

D.

Individuals who purchased at least one of any 'red' product or purchased at least one pair of

'shoes'

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Questions 40

A company wants to test its marketing campaigns with different target populations.

What should the consultant adjust in the Segment Canvas interface to get different populations?

Options:

A.

Direct attributes, related attributes, and population filters

B.

Segmentation filters, direct attributions, and data sources

C.

Direct attributes and related attributes

D.

Population filters and direct attributes

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Questions 41

Luxury Retailers created a segment targeting high value customers that it activates through

Marketing Cloud for email communication. The company notices that the activated count is smaller

than the segment count.

What is a reason for this?

Options:

A.

Marketing Cloud activations apply a frequency cap and limit the number of records that can be

sent in an activation.

B.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the

individual does not have a related Contact Point, it will not be activated.

C.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not

opened or clicked on an email in the last six months.

D.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.

They do not allow activation of new records.

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Questions 42

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?

Choose 2 answers

Options:

A.

Activation

B.

Data stream

C.

Segment

D.

Activation target

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Questions 43

Which two dependencies need to be removed prior to disconnecting a data source?

Choose 2 answers

Options:

A.

Activation target

B.

Segment

C.

Activation

D.

Data stream

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Questions 44

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled

successfully to its linked data model object. The user will also need to make changes if required.

What is the minimum permission set needed to accommodate this use case?

Options:

A.

Data Cloud for Marketing Specialist

B.

Data Cloud Admin

C.

Data Cloud User

D.

Data Cloud for Marketing Data Aware Specialist

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Questions 45

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

Options:

A.

Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B.

Cities only containing 'San Jose' or 'san jose’

C.

Cities only containing 'San Jose' or 'San Jose'

D.

Cities only containing 'San José’ or 'san josé'

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Questions 46

Which statement about Data Cloud's Web and Mobile Application Connector is true?

Options:

A.

A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

B.

The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.

C.

Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.

D.

The connector schema can be updated to delete an existing field.

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Questions 47

A user is not seeing suggested values from newly-modeled data when building a segment.

What is causing this issue?

Options:

A.

Value suggestion is still processing and to be available.

B.

Value suggestion requires Data Aware Specialist permissions at a minimum.

C.

Value suggestion can only work on direct attributes and not related attributes.

D.

Value suggestion will only return result for the first 50 values of a specific attribute.

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Questions 48

A consultant is working in a customer's Data Cloud org and is asked to delete the existing

identity resolution ruleset.

Which two impacts should the consultant communicate as a result of this action?

Choose 2 answers

Options:

A.

All individual data will be removed.

B.

Unified customer data associated with this ruleset will be removed.

C.

Dependencies on data model objects will be removed.

D.

All source profile data will be removed

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Questions 49

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Options:

A.

Use Data Cloud to connect with analytic tools, like Tableau.

B.

Use calculated insights to determine when and how to engage with various customers.

C.

Create segments based on the ingested data and insights to activate in Marketing Cloud.

D.

Use Data Cloud to ingest data from various available data sources.

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Exam Name: Salesforce Certified Data Cloud Consultant (WI25)
Last Update: Feb 18, 2025
Questions: 169

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