Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SU24) Questions and Answers

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

Automation rule and user queue

Automation rule and user group

Form completion action and user queue

Form completion action and user group

First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking does not use cookies, while third-party tracking does.

Move all users to Salesforce Lightning

Purchase separate Marketing Cloud Account Engagement accounts

Enable "Business Unit'connector setting

Use the Marketing Cloud Account Engagement Lightning App

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Salesforce Connector User has 'Read' permission to the custom object

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Customized 'Display in Table' values when configuring fields

Completion action

Dynamic list

Segmentation rule

Automation rule

A green check mark next to the domain key policy

A green check mark next to the FBS registration ID

A green check mark next to the Salesforce Connected user

A green check mark next to the domain SPF record

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

All

Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

5

3

10

15

Segmentation Rule

Completion Action

Dynamic List

Automation Rule

True

False

10 minutes

2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

1 hour

4 hours

The leads have been reassigned to a user who does not exist in that BU.

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

Sender Policy Framework (SPF)

Domain Keys

Sender ID

Whitelist

CAN-SPAM

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion

Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >

Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder

email"

Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead

of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND

"Adjust score :: +10" to the Form

True

False

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

Import and update users

Table action updated users

Marketing Cloud Account Engagement Admin changed each email address

User sync mapped email address

Define default mail merge values for fields

Use HML conditional logic statements

Use HML merge field modifiers

Define page actions to replace field values

Build automation rules add criteria as Contact as blank add action as notify assigned user

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Build dynamic list add criteria as Contact as blank add action as notify assigned user

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Add contacts to the program's Campaign as campaign members.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

Always 100

Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150

Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

Eventbrite

Eventor

EventMe

TheEvents

Create a completion action based on the Lead Status field value.

Create a dynamic list based on the Lead Status field value

Create an automation rule based on the Lead Status field value

Create a segmentation rule based on the Lead Status field value

Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

True

False

Webinar & Event invite. Registrations & Attendance

Webinar & Event Registrations & Attendance

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Only Webinar & Event Attendance

To allow emails to be sent from your domain

To host all Marketing Cloud Account Engagement landing pages and forms on your website

To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

All of the above

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

You can the filter by IP

You can filter by a hostname

You can filter by a hostname wildcard

You can't filter your own company IP

Survey Monkey

Youtube

GoToWebinar

Olark

True

False

Assign to queue

Notify account owner

Set profile

Increment prospect field value

Create a test list of approved users to use in the testing tab of the email now.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

Create a static list of approved users to use as the recipient list in the sending tab.

Automation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Segmentation rule and completion action

Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

Enable Kiosk mode on the Marketing Cloud Account Engagement form

Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Include prospect activity history from Account B in their prospect import if they want to retain it.

Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

Export existing custom field mappings to import desired fields into Account A.

Manually rebuild any automations built in Account B in Account A.

Yes, it is restricted by law

False. It is restricted by law not to email them, but we still can track the activity

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

Create an automation rule to assign to a lead queue when the qualification criteria is met.

Create a completion action to assign to a group when the prospect reaches a score of 100.

Create an automation rule to assign to a group when the qualification criteria is met.

Create a completion action to assign to a lead queue when a high-value form is submitted.

True

False

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

CNAME > Email Authentication > Email templates > Lists > Engagement program

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

Create both a landing page and form using the enhanced landing page experience.

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker

domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used

in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send emails using dynamic content based on prospect account fields

Send highly targeted content first, followed by less targeted content

You can add up to 25 variations of content

You can base variations on Scoring Categories

You can add dynamic content to web pages

You can use dynamic content in subject lines

IP allowlist

Tracker domain

Custom redirects

Page actions

Sales Manager

Marketing

Administrator

Sales User

Facebook

Twitter

Linkedln

Zone

WhatsApp

Instagram

Tumblr

To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Use individual email test

Use multivariate test & Review email preview

Use rendering test and send to Test List

Use A/B test

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Develop dynamic content based on lead fields.

Convert all existing leads into contacts to tie to accounts.

Identify attributes of the key accounts they want to target.

Create all contacts as campaign members in one campaign.

A-Z (25)

A-C (3)

10

A/B (2)

Ensure the Do Not Email field on the prospects is selected.

Add the prospects to a "Bounced Prospects" list for suppression.

Send the prospects an email to see if their email addresses are valid.

Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

Salesforce B2B Integration user must be created.

User sync must be enabled in Marketing Cloud Account Engagement.

The Salesforce connector must be unpaused.

Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

PI Enable explicit bot protecting using reCAPTCHA

Include "Not you?" link to allow visitors to reset the form

Disable autoresponder emails on this form

They will NOT continue to progress through the wait step and

once the engagement program is resumed the wait step will start where it left off.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.

Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

You can only create 50 custom fields in Marketing Cloud Account Engagement.

The campaign is not a connected campaign so the data is not syncing.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

The engagement with those assets happened before the fields were added to the page layouts.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

Account

Opportunity

Case

Order

Completion Action

Automation rule match All

Automation rule match Any

Page Action

Assign prospects to an existing user

Create new custom fields and populate field values

Permanently delete prospects

Undelete matching prospects from the Recycle Bin

Kiosk/Data Entry Mode

ReCAPTCHA

"Not you?" Link

Progressive Profiling

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

There must also be a general or specific user as a sender.

The assigned user must be connected through user sync.

The email must also contain assigned user merge fields.

All prospects on the recipient list must be assigned to a user.

Repeat Rule

Automation Criteria

Repeat Settings

Loop Settings

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

Have each team member log in and reference the dashboard in the Analytics Studio app.

Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

You can disable A/B testing before and after email sent.

You can only do A/B testing on list emails.

When you turn off A/B testing you will have to choose which version to keep.

It is recommended to test at least 5 different elements in your A/B tests.

Add to Salesforce campaign

Assign prospect to queue

Assign prospect via Salesforce active assignment rule

Create a Salesforce event

Delete a Salesforce task