Marketing-Cloud-Personalization Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Questions and Answers

Which data feed integrates purchase data into a profile in interaction studio?

ETL feeds must follow explicit specifications and require which type of file format?

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

What are Marketing Cloud Personalization's machine learning powered algorithms called?

What are two ways to populate the Marketing Cloud Personalization catalog?

Where can a developer access pre-built Global Templates?

What would a marketer include if they want to ensure they display recommendations from more than one category?

What attribute and value is passed in the event API request for returning server side

campaigns? [check]

Which global templates do you select and customize to provide trending blog recommendations on the homepage?

What three things does a developer code in web template?

If you want to compare the completion of two objectives based on a filter, what report would you use?

Which three components of a server side campaign can be defined by a business user?

What are three features of the WebSDK when deployed on a website?

What qualifies a web visitor to see any experience of a web campaign?

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

Which scenario is a valid interaction studio use case?

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

Which two successs metrics can a company achieve with IS their web channel?

What two features of interaction studio have functionality to perform an A/B testing?

How many total global goals and filters can you define for your dataset in IS?

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Which development language is used to code the sitemap?

Which three components of a server side campaign must be coded by a developer?

What are IS machine learning powered algorithms called?

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Which user attribute data types are supported in the identity system?

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A brand is testing three campaigns, each one with a control experience. Which segment type

can the brand setup to make sure the same group always gets the control experience?