Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Questions and Answers

Adjust the lead settings in Salesforce.

Add a new lead record type in Salesforce.

Add a new custom contact field in Salesforce.

Add a new custom lead field in Salesforce.

An error message is displayed on the form preventing the prospect from submitting

A new prospect is created even though the prospect had previously been permanently deleted.

No new prospect is created because the prospect had previously been permanently deleted.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

Through automation rules.

Through scoring model changes.

Through completion actions.

All of the above.

3,000

2,500

4,000

3,500

%%opt_out%% or %%email_preference_center%%

%%unsubscribe %% or %% email_preference_ center %%

%%opt_out%% report_spam %%

%%unsubscribe % or %% opt_out %%

Do not prefill

Always display even if previously completed

Maintain the initial value upon subsequent form submissions

Display other fields in this form based on the value of this field

Advanced Dynamic Content

Pardot Activities Visualforce page

Engagement History

B2B Marketing Analytics

True

False

Through a completion action.

Through an automation rule.

You can't delete prospects.

Through the prospect table actions.

Yes, automation rules run every time.

No, an automation rule will only affect a prospect one timeAn automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

The Salesforce account has reached the limit of the number of lead or contact records that could be created

The Pardot account has reached the limit of the number of prospect records that could be created

The connector user's Pardot password was changed

The connector user's Salesforce password was changed

Setting how many prospects are allowed to match the repeating automation rule

Setting a date for when prospects can no longer match the repeating automation rule

Setting how many days must pass before a prospect can match the repeating automation rule

Setting the number of times a prospect can match the repeating automation rule

Resume the rule after saving

Sava the rule without any additional action

Schedule the rule to run before saving it

Preview the rule before saving it

Form

Form Handler

Sales manager

Sales

Marketing

Administrator

Select Specific User for the Sender

Select General User for the Sender

Select Assigned User for the Custom Reply-To Address

Select General Address for the Custom Reply-To Address

Using automation rules.

Using completion actions

None of the above

Using segmentation rules.

A prospect has an identified email address, while a visitor does not have an identified email address.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.

A prospect has an assigned user, while a visitor does not have an assigned user.

Multiple users cannot edit the same email template at the same time

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

Update the same draft at the same time since the system will recognize updates made by both users

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

Form

Form Handler

True

False

A third party tool

This is not possible

Pardot API

Data.com connector

Pardot form handlers

To always show the form when someone returns to the page.

To get a higher form conversion rate

To prevent spammers from filling out the form

To ensure the prospect gets scored and graded.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Use a completion action on the form to automatically add anyone who completes it to the list.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

Page actions

Pardot form

Custom redirects

Pardot tracking code

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Form Handler

Form

The prospect will continue to see the form upon submission

The discrepancy between the two assets will cause an error

The prospect will be redirected to another webpage

The form's Thank You Content will still display

Landing page submission

Mapping new custom fields

Form submission

Opening an email

The prospects will not unmatch the rule and no new actions will be applied.

The actions will reapply to prospects who match the new rule criteria.

The rule will unapply actions to prospects who no longer match the criteria.

The prospects will be marked as unmatching the updated rule.

The prospect would receive an error message.

The form would be displayed on the page once again.

The prospect would be redirected to a thank-you page.

The thank-you content would continue to be shown.

Prospects will no longer be able to match the rule.

The rule will be sent to the recycle bin in paused mode.

Actions that have applied to prospects are undone.

Any prospects who matched the rule will be deleted.

Pardot landing page without a form

Pardot form

Pardot form handler

Third party form

It is a Static List

It is a Dynamic List

It is a CRM Visible List

It is a Public List

When new prospects are imported into Pardot via a .csv file.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

When prospects are added to a static list.

When a profile is associated with the prospects.

Shared CRM ID

Shared Assigned User ID

Shared email address

Shared tracking pixel

A large sync queue

Connector is not verified or has become unverified

Salesforce API limit has been reached

All of the above

Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.

Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.

Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.

Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

The last campaign of the last contact associated with the opportunity

The first campaign of the first contact associated with the opportunity

The first campaign of the last contact associated with the opportunity

The last campaign of the first contact associated to the opportunity.

Use a completion action on the form to automatically add anyone who completes it to the list.

Use a dynamic list that matches prospects as they complete the form.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use table actions to add prospects who have completed the form to the list.

Adding a completion action to register prospects on the form.

Creating a segmentation rule to register prospects based on the form submission.

Creating an automation rule to register prospects based on the form submission.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

High click rates indicates that the email subject line should be the focus of the email content.

Low click rates encourage the user to optimize content or link placement in other email sends.

High open rates indicates that prospects are interacting with the content.

Engagement studio

Segmentation rule

Automation rule

Dynamic list

Google AdWords

Bing

Yahoo

All of the Above

1

2

5

Unlimited

Edit an existing Default Role, and it will automatically convert to a Custom Role.

Assign new users to a previously created Custom Roles during the import process.

Add a batch of existing users to a Custom Role using table actions

Add a user to a Custom Role directly from their User Record.

Reassign all prospects in the CRM

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

Delete the user from Pardot

All of the above

A & B

5 minutes

Real time

10 minutes

30 minutes

The prospect will start the program over at the beginning after waiting one day.

The prospect will not restart the program; prospects can only process through once.

The prospect will start the program over at the beginning immediately.

The prospect will not restart the program; they have reached the maximum number of repeats.

Viewing an embedded form

Visiting a tracked website

Submitting a form on a landing page

Receiving a marketing email

No new visitor record will be created.

A new prospect record will be created.

A new account will be created.

No new prospect will be created.

The prospect will begin the engagement studio program again on step 1.

The prospect will be also be removed from the recipient list of the program.

The prospect will continue on the engagement studio program onto step 5.

The prospect will continue on the engagement studio program onto step 6.

True

False

WebEx

Adobe Connect

ReadyTalk

GoTo Webinar

AnyMeeting

The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

The wait time is paused and the prospect will immediately process to next step when program resumes.

The wait time continues to process and the prospect will immediately process to next step when program resumes.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Form

Form Handler

The information in Salesforce will override the information in Pardot

The information in Pardot will override the information in Salesforce

All information will be kept, which may result in two records for one person

The differing information will be deleted from both Salesforce and Pardot, which may result in blank recordshttps://help.salesforce.com/articleView?id=pardot_default_prospect_field_mapping.htm &type=5

Completion actions will apply to visitors on the first time a custom redirect is clicked.

Completion actions for custom redirects will only apply to existing prospects.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

2

3

1

4

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

Alexa rank

BBB score

News article mentions

Number of inbound links

Number of indexed pages

Set them up as a Marketing user and then control how many emails can be sent.

You can't send one-to-one emails out of Pardot.

Set them up as a one-to-one email user only

Set them up as a Sales user in Pardot

Custom Record Type fields

Custom Prospect fields

Custom Account fields

Custom Opportunity fields

Use a dynamic list.

Use a completion action.

Use an automation rule.

Use a segmentation rule.

Updating a formula field in Salesforce

Updating a field on a Contact record that does not have an email address

Opening a one to one email

Making field changes to a Lead or Contact record

Day 4

Day 3

Day 0

Day 5

Five accounts per platform

One account per user role, per platform

There is no limit of accounts per platform

One account per platform

Automation rule and completion action

Segmentation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

The link should start with http or https to be automatically re-written.

The link should contain a wildcard to be automatically re-written.

The link should point to go.pardot com to be automatically re-written.

The link should be populated with variable tags to be automatically re-written

Select Prospect

Mouseover Prospects

Click Prospect List

A B C

A C B

B C A

C A B

Submitting a form on a landing page.

Matching an automation rule.

Viewing more than one web page.

Clicking on a tracked link in an email.

On the landing page

On the form

On the landing page’s layout template

On the form’s layout template