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Salesforce-AI-Associate Salesforce Certified AI Associate Exam (WI25) Questions and Answers

Questions 4

How does AI which CRM help sales representatives better understand previous customer interactions?

Options:

A.

Creates, localizes, and translates product descriptions

B.

Triggers personalized service replies

C.

Provides call summaries

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Questions 5

What are the potential consequences of an organization suffering from poor data quality?

Options:

A.

Low employee morale, stock devaluation, and inability to attract top talent

B.

Revenue loss, poor customer service, and reputational damage

C.

Technical debt, monolithic system architecture, and slow ETL throughput

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Questions 6

Cloud Kicks' latest email campaign is struggling to attract new customers.

How can AI increase the company's customer email engagement?

Options:

A.

Create personalized emails

B.

Resend emails to inactive recipients

C.

Remove invalid email addresses

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Questions 7

What should be done to prevent bias from entering an AI system when training it?

Options:

A.

Use alternative assumptions.

B.

Import diverse training data.

C.

Include Proxy variables.

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Questions 8

What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?

Options:

A.

Safeguarding fundamental human rights and protecting sensitive data

B.

Taking responsibility for one's actions toward customers, partners, and society

C.

Ensuring transparency In Al-driven recommendations and predictions

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Questions 9

How does a data quality assessment impact business outcome for companies using AI?

Options:

A.

Improves the speed of AI recommendations

B.

Accelerates the delivery of new AI solutions

C.

Provides a benchmark for AI predictions

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Questions 10

A marketing manager wants to use AI to better engage their customers.

Which functionality provides the best solution?

Options:

A.

Journey Optimization

B.

Bring Your Own Model

C.

Einstein Engagement

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Questions 11

Cloud Kicks uses Einstein to generate predictions out is not seeing accurate results?

What to a potential mason for this?

Options:

A.

Poor data quality

B.

The wrong product

C.

Too much data

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Questions 12

What are the three commonly used examples of AI in CRM?

Options:

A.

Predictive scoring, reporting, Image classification

B.

Predictive scoring, forecasting, recommendations

C.

Einstein Bots, face recognition, recommendations

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Questions 13

A financial institution plans a campaign for preapproved credit cards?

How should they implement Salesforce’s Trusted AI Principle of Transparency?

Options:

A.

Communicate how risk factors such as credit score can impact customer eligibility.

B.

Flag sensitive variables and their proxies to prevent discriminatory lending practices.

C.

Incorporate customer feedback into the model’s continuous training.

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Questions 14

Cloud Kicks is testing a new AI model.

Which approach aligns with Salesforce's Trusted AI Principle of Incluslvity?

Options:

A.

Test only with data from a specific region or demographic to limit the risk of data leaks.

B.

Rely on a development team with uniform backgrounds to assess the potential societal implications of the model.

C.

Test with diverse and representative datasets appropriate for how the model will be used.

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Questions 15

What is a Key consideration regarding data quality in AI implementation?

Options:

A.

Techniques from customizing AI features in Salesforce

B.

Data’s role in training and fine-tuning Salesforce AI models

C.

Integration process of AI models with Salesforce workflows

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Questions 16

Cloud Kicks relies on data analysis to optimize its product recommendation; however, CK encounters a recurring Issue of Incomplete customer records, with missing contact Information and incomplete purchase histories.

How will this incomplete data quality impact the company's operations?

Options:

A.

The accuracy of product recommendations is hindered.

B.

The diversity of product recommendations Is Improved.

C.

The response time for product recommendations is stalled.

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Questions 17

Which type of AI can enhance customer service agents' email responses by analyzing the written content of previous emails?

Options:

A.

Natural language processing

B.

Machine learning

C.

Deep learning

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Questions 18

Salesforce defines bias as using a person's Immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

Options:

A.

Financial status

B.

Nickname

C.

Email address

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Questions 19

What should an organization do to enforce consistency across accounts for newly entered records?

Options:

A.

Merge all duplicate accounts into a single record when duplicate entries are detected.

B.

Input the data exactly as it appears from the source, such as the company’s website or social media,

C.

Implement naming conventions or a predefined list of user-selectable values for organization-wide records.

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Questions 20

What is the most likely impact that high-quality data will have on customer relationships?

Options:

A.

Increased brand loyalty

B.

Higher customer acquisition costs

C.

Improved customer trust and satisfaction

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Questions 21

Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records.

Which type of records negatively impact data quality?

Options:

A.

Structured

B.

Complete

C.

Duplicate

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Questions 22

A sales manager is looking to enhance the quality of lead data in their CRM system.

Which process will most likely help the team accomplish this goal?

Options:

A.

Redesign the lead conversion process,

B.

Review and update missing lead information.

C.

Prioritize active leads quarterly.

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Questions 23

A sales manager wants to improve their processes using AI in Salesforce?

Which application of AI would be most beneficial?

Options:

A.

Lead soring and opportunity forecasting

B.

Sales dashboards and reporting

C.

Data modeling and management

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Questions 24

Cloud Kicks discovered multiple variations of state and country values in contact records.

Which data quality dimension is affected by this issue?

Options:

A.

Usage

B.

Accuracy

C.

Consistency

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Questions 25

Cloud Kicks wants to improve the quality of its AI model's predictions with the use of a large amount of data.

Which data quality element should the company focus on?

Options:

A.

Accuracy

B.

Location

C.

Volume

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Questions 26

What is machine learning?

Options:

A.

AI that can grow its intelligence

B.

AI that creates new content

C.

A data model used in Salesforce

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Questions 27

What is Salesforce's Trusted AI Principle of Transparency?

Options:

A.

The customization of AT features to meet specific business requirements

B.

The integration of AT models with Salesforce workflows

C.

The clear and understandable explanation of Al decisions and actions

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Questions 28

What is a possible outcome of poor data quality?

Options:

A.

AI models maintain accuracy but have slower response times.

B.

Biases in data can be inadvertently learned and amplified by AI systems.

C.

AI predictions become more focused and less robust.

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Questions 29

Why is it critical to consider privacy concerns when dealing with AI and CRM data?

Options:

A.

Ensures compliance with laws and regulations

B.

Confirms the data is accessible to all users

C.

Increases the volume of data collected

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Questions 30

A sales manager wants to use AI to help sales representatives log their calls quicker and more accurately.

Which functionality provides the best solution?

Options:

A.

Call Summaries

B.

Sales Dialer

C.

Auto-Generated Sales Tasks

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Questions 31

Cloud Kicks implements a new product recommendation feature for its shoppers that recommends shoes of a given color to display to customers based on the color of the products from their purchase history.

Which type of bias is most likely to be encountered in this scenario?

Options:

A.

Confirmation

B.

Survivorship

C.

Societal

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Exam Name: Salesforce Certified AI Associate Exam (WI25)
Last Update: Mar 31, 2025
Questions: 105

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