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Economists use two competing models to describe the effects of commercial advertising—advertising as market competition and advertising as market power. The market competition model holds that the fundamental function of advertising is to provide information about products and brands. It is argued that information in ads permits greater marketplace efficiencies, such as lower prices and reduced monopoly power. In a similar vein, much discussion regarding political advertising has rested on its informational value Does political advertising provide political information and help voters make informed decisions'1 Nelson argues that promoting bars of soap in commercial ads is no different than promoting political ideas ideology from political candidates in political ads. on the grounds that information is being distributed m both cases. Others, such as Ferguson and Jamieson, disagree with Nelson's proposition Ferguson, for example, pointed out that choosing a political candidate is more like buying an experience good (where the quality is hard to evaluate prior to purchase) rather than a search good (where the quality is easily evaluated before the purchase). According to Ferguson, claims in political ads do not have true informational value, because it is difficult for voters to draw inferences about the future deeds of a candidate from what the ads say Furthermore. Jamieson argues that political ads reshape the public image of political candidates and change voters' feelings about the candidates with subtle emotional cues but without substantive information upon which to base a reasoned judgment.

The passage implies that Ferguson and Jamieson agree that political advertising

In the late eighteenth and early nineteenth centuries, during the period of the American Revolution and the early republic, political poems appeared regularly in newspapers and pamphlets. commenting on the issues and controversies engaging the new nation. Given the sheer number of poems that engaged explicitly with politics, one might wonder why the form has remained largely ignored by scholars of early American literature even as many other once obscure forms—sentimental novels, diaries, travelogues, belles letters—have enjoyed unprecedented scholarly interest in recent decades. Part of the reason may stem from frustrations involved with reading poems that are so highly topical—often requiring, even as a condition of first-level comprehension, a familiarity with names and references that, while wholly recognizable in their own time, are obscure to modem readers. Yet beyond this is the fact that American political verse from the eighteenth and early nineteenth centuries has never fully shaken off the verdict, delivered by its earliest generation of scholarly readers. that it is simply unworthy of serious attention as literature. Even the term commonly used to describe it—"verse." as opposed to "poetry"— suggests an occasional or forgettable, rather than enduring, form of expression, not quite deserving the designation of poetry. Nor was such verse considered by early critics as worthy of the designation "American." as the tendency of eighteenth-century American poets to model their works on those of British precursors suggested an unforgivable failure, as one critic described it. to declare their "literary independence" from Britain.

The passage suggests which of the following about the "earliest generation**?

Some archaeologists speculate that the Americas might have been initially colonized between 40.000 and 25.000 years ago. However, to support this theory it is necessary to explain the absence of generally accepted habitation sites for that time interval in what is now the United States. Australia, which has a smaller land area than the United States, has many such sites, supporting the generally accepted claim that the continent was colonized by humans at least 40.000 years ago. Australia is less densely populated (resulting in lower chances of discovering sites) and with its overall greater aridity would have presented conditions less favorable for hunter-gatherer occupation. Proportionally, at least as much land area has been lost from the coastal regions of Australia because of postglacial sea-level rise as in the United States, so any coastal archaeological record in Australia should have been depleted about as much as a coastal record in the United States. Since there are so many resource-rich rivers leading inland from the United States coastline, it seems implausible that a growing population of humans would have confined itself to coasts for thousands of years. If inhabitants were present 25.000 years ago. the chances of their appearing in the archaeological record would seem to be greater than for Australia.

The author of the passage notes Australia's "smaller land area" in order to