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Salesforce Marketing-Cloud-Email-Specialist Dumps Questions Answers

Exam Code:
Marketing-Cloud-Email-Specialist
Last Update: Nov 20, 2024
161 Questions Answers with Explanation Detail
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Marketing-Cloud-Email-Specialist Q&A's Detail

Exam Code:
Marketing-Cloud-Email-Specialist
Total Questions:
161 Q&A's
Single Choice Questions:
161 Q&A's

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The Salesforce Salesforce Certified Marketing Cloud Email Specialist (SU24) Exam is designed for individuals who have experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations.

The exam assesses your knowledge across various areas, including:

  • Email Marketing Best Practices: Deliverability, segmentation, personalization, accessibility, and design principles.
  • Message Design: Crafting compelling email content, leveraging templates, and using AMPscript for dynamic content.
  • Subscriber and Data Management: Building and managing subscriber lists, data cleaning, and using Data Extensions.
  • Inbox Delivery: Understanding spam filters, sender reputation, and best practices for optimizing deliverability.
  • Email Automation: Designing automated workflows, triggered sends, and journey builder.
  • Tracking and Reporting Metrics: Analyzing email performance through key metrics like open rates, click-through rates, and conversions.
The Salesforce Marketing-Cloud-Email-Specialist Exam consists of 60 multiple-choice questions.
The Salesforce Marketing-Cloud-Email-Specialist Exam is a proctored, multiple-choice exam that can be taken either onsite at a test center or online and exam has a time limit of 90 minutes.

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Salesforce Certified Marketing Cloud Email Specialist (SU24) Questions and Answers

Questions 1

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used for import to a data extension?

Options:

A.

Manage Files in File Transfer.

B.

Configure Field-Level Encryption in import file.

C.

Specify character encoding in import file.

Questions 2

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.

Which Marketing Cloud feature should be used to achieve this?

Options:

A.

Publication Lists

B.

List Unsubscribes

C.

Journey Builder Sends

Questions 3

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data?

The status data is connected to the contact in an attribute group.

Options:

A.

The Update Contact Activity us used to make status updates.

B.

The Update Contact Activity Is used to make status updates.

C.

The entry sources data extension has a primary key and subscriber key.

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