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Salesforce-Marketing-Associate practice test questions answers

Salesforce Salesforce-Marketing-Associate Dumps Questions Answers

Exam Code:
Salesforce-Marketing-Associate
Last Update: Dec 13, 2024
83 Questions Answers with Explanation Detail
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Exam Code:
Salesforce-Marketing-Associate
Total Questions:
83 Q&A's
Single Choice Questions:
122 Q&A's

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The Salesforce-Marketing-Associate Certification is a foundational credential designed for individuals interested in a marketing career within the Salesforce ecosystem.
The Salesforce-Marketing-Associate exam is suitable for individuals aiming to build a career in marketing using Salesforce tools. Its particularly relevant for those with experience in Marketing Cloud Engagement (e.g., Email Studio, Journey Builder).
The Salesforce-Marketing-Associate exam covers various marketing-related topics, including email marketing, customer journeys, data management, and automation. It assesses your knowledge of Salesforce Marketing Cloud features and best practices.
The Salesforce-Marketing-Associate exam typically consists of 40 multiple-choice/multiple-select questions. It's important to note that some exams may include additional unscored questions for evaluation purposes.
You'll need to achieve a minimum score of 65% to pass the Salesforce-Marketing-Associate exam.
There are no strict prerequisites, but having a basic understanding of marketing concepts and familiarity with the Salesforce platform is beneficial.
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Salesforce Certified Marketing Associate Exam Questions and Answers

Questions 1

Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.

How should the marketing associate accomplish this?

Options:

A.

Use the customer base data extension as the target and the gold tier data extension as excluded.

B.

Create a random data extension and suppress gold tier members from the customer base data extension.

C.

Use a data extension that includes only tiered members that opened the previous email.

Questions 2

Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.

Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

Options:

A.

Behavioral Triggers

B.

UTM Parameters

C.

Link Alias

Questions 3

A marketing associate wants to ensure that valid and clean data is being captured in a data extension.

What should help promote good data quality?

Options:

A.

Proper data types on each field

B.

Data Retention Policies

C.

Default values on each field

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